youtube

Lire: YOUTUBE : Modification de la manière de comptabiliser les vues - Les explications officielles de l'équipe YouTube

YouTube ne comptabilise pas comme "vue" une vidéo mise en ligne sur un site externe avec le mode AUTOPLAY (lorsque la vidéo démarre automatiquement à chaque visite de la page: code : &autoplay=1).

Les usages des principaux sites d'hébergement de vidéos sont résumés ici:

What Counts as a View?

"View" testing for various online video sites

Monday 19th of May 2008 12:00:00 AM

This study was initially released last June to great reception from both media and content creators. Here, we update the study using the same methodology (and a few sites added) to reflect current conditions, noting changes since last time in the Conclusion section.

I. Research Abstract

This report discusses the findings of an experiment designed to test which actions result in a "view" as measured on 14 online video websites. The impetus for this research was to identify the differences in view counting among popular video sites, particularly as the online video industry has not yet adopted a standard definition for a view. The implications are relevant for video advertisers, content publishers, and those that might seek to artificially inflate the popularity of a given video.

The methodology employed in this study is a starting point and by no means an exhaustive list of testable scenarios.

II. Methodology

Four scenarios were tested in this experiment:

1. Watching a video start-to-finish multiple times
2. Watching a video and stopping more than half-way (but not to completion)
3. Refreshing the browser after video play has begun
4. Watching a video multiple times through a player embedded on another site

All tests were run from a static IP address on a single computer between 4/15/08 and 5/14/08 logged into an account different from the video author's for each site. For stricter sites, we also tested resetting the cache or being logged out. Where available, "Private" settings were utilized to prevent others from viewing the test video. The text for the title, meta-tags and description of the test video were all jibberish (reading: "prozhectblinque") to prevent anyone from stumbling onto the video, although this turned out not to be a problem in most cases.

III. Summary of Findings

Site specifics:

AOL Uncut - Video was marked "Private" to prevent others from finding it via search or by browsing the site. All tested categories resulted in views counted, including embedded views.

Blip - Blip only logs one view per IP address per session, regardless of whether the cache is cleared after each play or the user is logged in or out of the site. Given that constraint, however, once the video starts playing, a view is logged whether the video is viewed in part or in full. The video used in testing was public (Blip charges for a "Private" setting), but it is clear from the data that no one else viewed the video. Initially, we thought that Blip was not counting embedded video views, but upon review this is incorrect. As in all settings, Blip counts one view per IP address per session.

Crackle - Basically, once the player starts, Crackle counts a view. Crackle logged "views" for all categories tested, including refresh, >1/2 view, full view and an embedded view. Crackle does not offer a "private" setting, but it can be inferred from the data that no one outside of our testing group viewed the video.

Dailymotion - Video was marked "Private" to prevent others from viewing it via search or by category. No views were logged from refreshing the browser after play started or from embedding the video on another site. DailyMotion does not record views that result from embedded videos.

Howcast - Video was marked "Private" to prevent others from finding it via search or by browsing the site. Refresh, >1/2 and full views were all counted. Howcast counts views from embedded videos separately.

Metacafe - Metacafe informed us that they count a view if 50% of the video was viewed greater than 30 seconds, whichever happens first. However, from our testing, it appears that even multiple full-length views are not counted in full. Communications with admins at the site revealed that views are tracked by IP address, so perhaps even full views in multiple are not actually counted from a single computer. MetaCafe counts a single view that originates from embedded videos. It appears that if multiple views come from the same IP address, just the first is recorded. Metacafe does not provide a private setting, making testing difficult. We discovered that most new videos are featured on a page driven by recency, so we waited until after an initial spike in views the first day to start testing.

Myspace - Video was marked as unlisted to prevent others from viewing it through a search on the website. All tested categories resulted in views counted. Refreshes may have counted because it took approximately half of the video for the page to reload. Myspace counts all views that originate from embedded videos.

Revver - All tested categories resulted in views counted. However, it is important to note that Revver switched their methodology for counting a view in March, whereas previously they had been one of the more stringent in counting views. At that time, the site switched from a view being a completed play to being an initiated play. Revver still captures "completions" in the API data, though completions aren't published publicly. They are the only site in the study that has completions in their API, and this information reflects that the advertisement was viewed. Revver counts views that result from embedded videos.

Sclipo - All tested categories resulted in views counted, including embedded views. Sclipo does not offer a "Private" setting, so this video was live during testing.

Stupidvideos - All tested categories resulted in views counted, including embedded views. Stupidvideos does not offer a "Private" setting, so this video was live during testing. However, there was little to no outside influence on the view count.

Veoh - All tested categories resulted in views counted, including embedded views. Veoh does not offer a "Private" setting, so this video was live during testing. The video was not added to the profile's favorites page, however, and there was little to no outside influence on the view count.

Viddler - Video was marked "Private" to prevent others from finding it via search or by browsing the site. All tested categories resulted in views counted, including embedded views.

Yahoo! Video - Yahoo! does not provide a "Private" setting for videos, so there was no control over views counted for the test. However, there was little to no outside influence on the view count. Despite their former restrictive standards (Yahoo! as of last June did not count embedded or partial views), all categories tested resulted in views counted.

Youtube - Video was marked "Private" to prevent others from viewing it through a search on the website, except during testing. Despite formerly strict standards, all categories tested resulted in a view. We also attempted to "max out" the number of views, with the idea that YouTube might count up to a certain number from the same IP address (i.e. count views up to 100). We executed 130 refreshes (as defined above), all of which were counted. UPDATE: According to one of our prominent users, it is "common knowledge" in the marketing world that YouTube caps views at 200 per IP address.

Most Stringent Sites for Counting Views

Conclusions: A Standard Begins To Emerge

Interestingly, both Youtube and Yahoo! lessened their standards since last June, when this study was first published. Previously, Youtube only logged one view per IP address unless the video was viewed in full. Youtube also formerly counted only one maximum view for an embedded video, no matter how many times it was played from a single IP address. Now, Youtube counts everything once the video starts playing. Yahoo!'s recently re-launched video site reflects similar changes.

It appears that Blip and Metacafe are lone holdouts to a stricter, IP address-based standard. There is also some spotty disagreement (DailyMotion) on whether to count embedded views and how they are counted.

That said, the lack of standardization presents complexity to content producers and advertisers in understanding the relative popularity of videos across video sites. To fully realize the potential of advertising models in the online video medium, increased standardization and transparency is required.

Source: Tubemogul.com News - Online Video Research and Reports

DISNEY/ABC TELEVISION GROUP AND ESPN REACH LANDMARK AGREEMENT

Disney/ABC and ESPN to Control Ad Inventory and Test Alternative Ad Models for Professionally Produced Short-Form Content on Worlds Largest Online Video Site. Premier ESPN Content to Feature Prominently in YouTubes Sports Category

Disney Media Networks and YouTube today announced an agreement which includes the launch of multiple ad-supported channels featuring short-form content from ESPN and the Disney/ABC Television Group. Under the terms of the agreement, Disney Media Networks will have the option to sell their own advertising inventory within the Disney/ABC and ESPN channels. Channel roll out is scheduled to begin in mid-April for ESPN and early May for the Disney/ABC Television Group channels which will include ABC Entertainment, ABC News, ABC Family and SOAPnet. Previews of what will be available upon official launch can be viewed at www.YouTube.com/ABC and www.YouTube.com/ESPN.

As part of the agreement, the ESPN Video Player will be integrated into ESPN’s channel on YouTube and will anchor a wide variety of exciting sports content and highlights on YouTube. ESPN will also make additional short-form content available through YouTube’s player. ESPN content that is available on the ESPN channel and player will not contain long-form content from its linear networks.

“This deal provides us with the opportunity to reach a broader online audience, to experiment with different monetization models and to extend the reach of our advertisers within branded environments that they most desire,” said Anne Sweeney, co-chair, Disney Media Networks, and president, Disney/ABC Television Group. “We look forward to working together with YouTube to reach their vast community with our incredible portfolio of high-quality, short-form content to better serve consumers and advertisers.”

“We are thrilled to welcome ABC and ESPN into our global content network of premium partners,” said David Eun, VP of Strategic Partnerships at Google. “More and more studios and networks are realizing the power of YouTube to reach a huge and engaged audience. Our diverse collection of ad products, Content ID tools and sophisticated online analytics, provide studios like ABC with innovative monetization options, more control over their online content and granular insight into how audiences are interacting with their videos.”

“Reaching and engaging fans is paramount in all that we do as a company, and YouTube is a great platform to achieve that goal,” said George Bodenheimer, co-chair, Disney Media networks, and president, ESPN and ABC Sports. “Making our content available to fans via YouTube presents an extraordinary opportunity for ESPN to create new revenue streams and new value to advertisers, as they continue to look for new ways to connect with fans in the digital environment.”

The Disney/ABC and ESPN YouTube channels, available to U.S. users, will be supported at launch by advertising like YouTube’s InVideo overlays, and traditional display ads. However, as part of the agreement, Disney/ABC and ESPN will also be able to test pre-roll advertising on short-form content.

About Disney/ABC Television Group

The Disney/ABC Television Group is home to all of The Walt Disney Company's (NYSE: DIS) worldwide entertainment and news television properties. The Group includes the ABC Television Network (including ABC Daytime, ABC Entertainment and ABC News divisions); the Disney Channels Worldwide global kids’ TV business, ABC Family and SOAPnet; as well as television production and syndication divisions ABC Studios, Disney-ABC Domestic Television and Disney-ABC International Television. The Disney/ABC Television Group also manages the Radio Disney Network, general interest and non-fiction book imprint Hyperion, as well the Company’s equity interest in Lifetime Entertainment Services and A&E Television Networks.

About ESPN

ESPN, Inc. is the world’s leading multinational, multimedia sports entertainment company featuring a portfolio of over 50 multimedia sports assets. The company is comprised of six domestic television networks (ESPN, ESPN2, ESPN Classic, ESPNEWS, ESPN Deportes, ESPNU), ESPN and ESPN2 HD simulcast services, ESPN Regional Television, ESPN International (32 networks, syndication, radio, web sites), ESPN Radio, ESPN.com, ESPN The Magazine, ESPN Enterprises, ESPN Zones (sports-themed restaurants), and other growing new businesses including ESPN360.com (Broadband), ESPN Mobile Properties, ESPN on Demand, ESPN Interactive and ESPN PPV. Based in Bristol, Ct., ESPN is 80 percent owned by ABC, Inc., which is an indirect subsidiary of The Walt Disney Company. The Hearst Corporation holds a 20 percent interest in ESPN.

About YouTube Entertainment

YouTube has more premium partners than any other online video site and is actively working hand-in-hand with a growing list of content creators and advertisers across the entertainment industry to help them generate revenue and innovate in the digital era. YouTube’s sophisticated analytics and online tools show content creators how, when and why their audiences are engaging with their material. From major, household names like Disney to small, independent studios and aspiring filmmakers, YouTube provides a platform where anyone from around the globe connect, share and enjoy much of the world’s best entertainment online.

Source: YouTube - Broadcast Yourself.